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A managerial study on farmer's pesticide brand preference in Villupuram District, Tamil Nadu

Author

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  • Ravichandran, S.
  • Naveenkumar, M.
  • Salman, R.

Abstract

Agriculture in developing countries suffers most because of high incidence of various pests. India is the fourth largest producer and tenth largest consumer of pesticides in the world. Among the pest control chemicals insecticide dominate the consumption by 65 per cent (Devi, 2011). There are more than a thousand pesticides used around the world to minimize crop losses. In India, estimated annual production losses due to pests are high as US$42.66 Million (Subash, 2017). By using multistage sampling method and selected the sample size of 30 dealers and 120 farmers. The study was focused a farmers pesticide brand preference in Villupuram district of Tamil Nadu. The study concluded that the dealers are mostly men and in age group between 41 to 50 years. And attained the professional knowledge on pesticide use. It also found that farmers feedback and brand name influence the dealers to procure the pesticide. The studyalso concluded that effectiveness of pesticide to control the pest and diseases are quoted as the prime reason for the brand preference. Farmers consumer is willingness to continue the purchase of brand pesticides products. Therefore education, brand quality and availability of brand pesticides are more significant and positive.

Suggested Citation

  • Ravichandran, S. & Naveenkumar, M. & Salman, R., 2015. "A managerial study on farmer's pesticide brand preference in Villupuram District, Tamil Nadu," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 33(3).
    • Handle: RePEc:ags:injagm:399662
    DOI: 10.22004/ag.econ.399662
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    File URL: https://ageconsearch.umn.edu/record/399662/files/IJAM%2033%20%283%29%20-%20%20A%20MANAGERIAL%20STUDY%20ON%20FARMER%E2%80%99S%20PESTICIDE.pdf
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