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A study on marketing of animals in Tamilnadu

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  • Ponshunmugaraja, T.

Abstract

The present study was conducted with the objective of examining the volume of trade and marketing channels of different category of animals in different Agro-Climatic zones of Tamilnadu during 2017–2018. The study reveals that by and large the volume of cattle trade in different agro-climatic zones is not uniform. The volume of trade depends upon the density of cattle population, location of market, distance from other market, number of buyers in the market or demand of animals etc. The trade was primarily controlled by the private parties rather than government.

Suggested Citation

  • Ponshunmugaraja, T., 2019. "A study on marketing of animals in Tamilnadu," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 33(1).
    • Handle: RePEc:ags:injagm:399630
    DOI: 10.22004/ag.econ.399630
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