IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399622.html

Marketing cost, channels and efficiency of betel vine in Hyderabad-Karnataka Region-An economic analysis

Author

Listed:
  • Kumar, G.P Shiva
  • Patil,Suresh. S.

Abstract

The present study on betel vine cultivation was carried out in Hyderabad-Karnataka region, Primary data were collected from the Koppal and Ballari districts during 2017–18. The study assessed the marketing cost, marketing channels and efficiency in betel vine cultivation. The results indicated that, the Kariyele farmers incurred higher marketing cost (Rs. 209.15/pendi) than Ambadiyele farmers (Rs. 196.02/pendi) which was mainly due to packing material cost. In Ambadiyele, The efficiency of channel I was high 20.02 mainly due to involvement of less number of intermediaries as compared to channel II and III was 12.59 and 12.08. Whereas, in Kariyele, the efficiency of channel I was high 28.79 mainly due to involvement of less number of intermediaries as compared to channel II and III was 22.18 and 21.07 respectively. The major problems faced by the farmers are violent price fluctuations and non existence of well developed marketing system and provision of adequate credit would help in expanding area and also increasing productivity of betel leaves, besides strengthening marketing system.

Suggested Citation

  • Kumar, G.P Shiva & Patil,Suresh. S., 2018. "Marketing cost, channels and efficiency of betel vine in Hyderabad-Karnataka Region-An economic analysis," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 32(3).
    • Handle: RePEc:ags:injagm:399622
    DOI: 10.22004/ag.econ.399622
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399622/files/IJAM%2032%20%283%29%20_%20Marketing%20cost%2C%20channels%20and%20efficiency-pages-157-157.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399622?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399622. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.