IDEAS home Printed from https://ideas.repec.org/a/ags/injagm/399583.html

Efficiency in supply chains of litchi marketing in Bihar, India

Author

Listed:
  • Jha, Brajesh
  • Sinha, Ranjan

Abstract

For past one and half decades productivity of litchi in Bihar has been decreasing, yet area under litchi cultivation continues to increase. To address the issue, investigation into marketing of litchi to know the price received by farmers and similar stakeholders was conducted. The study found that farmer's share in consumers’ price was more than 50 percent in a channel but this is only practiced by around 11 percent of sample farmers. The marketing of litchi is dominated by pre-harvest contractors (PHCs) though this is associated with low share of farmer in consumers’ rupees for litchi. This infact suggests about “absent landowners” in litchi orchard. The absent land-owners are not in a position to absorb different kind of risk associated with marketing of litchi, therefore PHCs have arrived.

Suggested Citation

  • Jha, Brajesh & Sinha, Ranjan, 2018. "Efficiency in supply chains of litchi marketing in Bihar, India," Indian Journal of Agricultural Marketing, Indian Society of Agricultural Marketing, vol. 32(3).
    • Handle: RePEc:ags:injagm:399583
    DOI: 10.22004/ag.econ.399583
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/399583/files/IJAM%2032%20%283%29%20_%20full%20_%20%28164%2B4%20pgs%29-pages-65-74.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.399583?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:injagm:399583. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://agrilmktg.in/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.