Creating value for local economic circuit: The role of amalsad co-operative in South Gujarat

Cooperative is an important institution for overall development at grass root level, where common man has to be uplifted through some innovative approach and management. Cooperatives have been argued to be one of the best institutions in agricultural produce marketing. Among the majority of Agriculture Co-operative Societies most of the co-operatives are engaged in horticulture sector (Gujarat State Co-operative, 2013). Amalsad co-operative works in highly competitive market. There are more than 15 private traders in the Amalsad market. However, the Amalsad co-operative accounts for 60% of the total market arrivals of fruits and 90% of the other produce from the 17 villages. With a paid up capital of Rs. 9.91 lakh and reserve funds Rs. 11.40 crore, the Amalsad co-operative shows a robust financial performance. The co-operative made a profi t of Rs. 6.94 lakh in 2012–13. The farmer members are given advance credit and many other inputs and consumption loans. Cooperatives were the main channel used to sell chikoo than regulated market. Highest average price was received by farmer member of co-operative society during the corresponding year as compared by APMC and pre-harvest contractor. Generally the highest arrival of chikoo at Amalsad co-operative was observed in March, April and December months. The main reason for selection of cooperatives (as marketing channel) was higher price payment, timely payment and the quality based pricing.