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Fair Fare? US Consumers’ Perceptions of Food Pricing ‘Fairness’ in Restaurants and Grocery Stores

Author

Listed:
  • Kalaitzandonakes, Maria
  • Ellison, Brenna
  • Coppess, Jonathan

Abstract

Although measures of inflation have cooled, the cumulative impact of high food prices continues to strain consumers. Grocery stores have begun feeling consumers’ pull-back and some – including Target, Walmart, Amazon Fresh, Aldi, and Giant Food – have begun trying to woo consumers with announcements of lower prices on particular items (Blank, 2024; Peiser, 2024; Phaneuf, 2024). Restaurants, too, have noticed the frustration, and begun responding with price cuts. For example, several fast food restaurants are currently engaged in the ‘burger wars’ – launching short-term deals including $5 value meals at both McDonald’s (Rogers, 2024) and Burger King (Sirtori, 2024) and a $3 breakfast deal at Wendy’s (Shure, 2024).

Suggested Citation

  • Kalaitzandonakes, Maria & Ellison, Brenna & Coppess, Jonathan, 2025. "Fair Fare? US Consumers’ Perceptions of Food Pricing ‘Fairness’ in Restaurants and Grocery Stores," farmdoc daily, University of Illinois at Urbana-Champaign, Department of Agricultural and Consumer Economics, vol. 14(113).
    • Handle: RePEc:ags:illufd:358493
    DOI: 10.22004/ag.econ.358493
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