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Are Consumers Willing To Pay More For Traceability? Evidence From An Auction Experiment Of Vietnamese Pork

Author

Listed:
  • Khuu, Thi Phuong Dong
  • Saito, Yoko
  • Tojo, Naoki
  • Nguyen, Phuong Duy
  • Nguyen, Thi Ngoc Hoa
  • Matsuishi, Takashi Fritz

Abstract

This study aims to conduct the consumer’s willingness to pay (WTP) for traceable pork products by using the auction experiments methods, estimate the factors affecting to the WTP and identify the demand for specific information in traceability systems from information of consumers in Vietnam. The results indicated that, the WTP for traceable pork products of consumers is higher than 24%, comparing to the non-traceable pork products. The frequency of pork consumption, gender, age, education, health self-report and consumer’s attitude from risk of unsafe pork products were the influencing factors to the consumer’s WTP for traceable pork. The necessary information of traceability, suggested by consumers, included: information of additives included in the purchased pork, place of origin, expiration date and quality certificate

Suggested Citation

  • Khuu, Thi Phuong Dong & Saito, Yoko & Tojo, Naoki & Nguyen, Phuong Duy & Nguyen, Thi Ngoc Hoa & Matsuishi, Takashi Fritz, 2019. "Are Consumers Willing To Pay More For Traceability? Evidence From An Auction Experiment Of Vietnamese Pork," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 7(2), April.
    • Handle: RePEc:ags:ijfaec:288690
    DOI: 10.22004/ag.econ.288690
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    Cited by:

    1. Adrián Csordás & István Füzesi, 2023. "The Impact of Technophobia on Vertical Farms," Sustainability, MDPI, vol. 15(9), pages 1-17, May.
    2. Nguyen Thuy Trang & Vo Hong Tu & Le Thanh Son & Nguyen Phu Son, 2023. "Is super-intensive shrimp farming more environmentally friendly? an application of material balance principle in the Mekong Delta," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(3), pages 2670-2687, March.
    3. Mai D. Quy & Dang T. Ha, 2023. "Pig Farmers’ Preferences for the Adoption of Good Animal Husbandry Practices in Vietnam: A Choice Experiment," Sustainability, MDPI, vol. 15(13), pages 1-14, July.

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