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Analysis of Communicative Factors Affecting in Application of Sustainable Rice Farming Practices among Paddy Farmers of Mazandaran Province

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  • Salehi, Laleh
  • Rezvanfar, Ahmad
  • Mohammadi, Seyed Hamid Movahed
  • Hosseini, Seyed Mahmood

Abstract

The main purpose of this study was to analyze of communicative factors affecting in application of Sustainable Rice Farming Practices among paddy farmers of Mazandaran province. The statistical population of consisted of paddy farmers of Mazandaran province (N= 208839). According to Cochran formula, a sample of 240 farmers was selected through cluster sampling method. To collect data, a questionnaire was designed. Reliability of the questionnaire was measured by computing Cronbach’s alpha (α ≥0/7) and its validity was approved by a panel of expert. Factor analysis revealed that communicative factors affecting in application of Sustainable Rice Farming Practices were four factors including: organizational communication, modern communication, local interpersonal communication and external interpersonal communication, respectively according to their importance. These factors explained 67.92 percent of the total variance.

Suggested Citation

  • Salehi, Laleh & Rezvanfar, Ahmad & Mohammadi, Seyed Hamid Movahed & Hosseini, Seyed Mahmood, 2015. "Analysis of Communicative Factors Affecting in Application of Sustainable Rice Farming Practices among Paddy Farmers of Mazandaran Province," International Journal of Agricultural Management and Development (IJAMAD), Iranian Association of Agricultural Economics, vol. 5(2), June.
    • Handle: RePEc:ags:ijamad:262503
    DOI: 10.22004/ag.econ.262503
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    Cited by:

    1. Nadia Adnan & Shahrina Md Nordin, 2021. "How COVID 19 effect Malaysian paddy industry? Adoption of green fertilizer a potential resolution," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(6), pages 8089-8129, June.

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