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Financial Benchmarking The Example Of Confectionery Industry Companies

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  • Vasilić, Marina

Abstract

Being a managerial tool of proven efficiency when it comes to managing companies in crisis periods, benchmarking concept is still insufficiently known and applied in the Republic of Serbia. The idea of this paper was to reveal its possibilities through the aspect of financial benchmarking, showing its simplicity and benefits even from the point of an external analyst. This was achieved through the analysis of two biggest competitors on the market of confectionery products of the Republic of Serbia, using secondary data analysis. Through multidimensional set of performance measures based on profit as the ultimate goal, but also including value for shareholders, liquidity and capitalization, we have confirmed the leader’s market position and found its sources, which are the key learning points for the follower to adopt in order to improve its performance.

Suggested Citation

  • Vasilić, Marina, 2014. "Financial Benchmarking The Example Of Confectionery Industry Companies," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-15, December.
    • Handle: RePEc:ags:iepeoa:196703
    DOI: 10.22004/ag.econ.196703
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    References listed on IDEAS

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    1. Jean Vasile, Andrei & Ungureanu, Adrian, 2014. "The Importance Of Economic Structure Evolution In Achieving Performance - From Agrarian Economy To Competitiveness In Romanian Economy," Economics of Agriculture, Institute of Agricultural Economics, vol. 61(4), pages 1-13, December.
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