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A Mátra Turisztikai Teljesítménye És Legújabb Turisztikai Trendjei

Author

Listed:
  • Benkő, Béla
  • Szőke, Szilvia
  • Gyurkó, Ádám
  • Zsarnóczky, Martin
  • Bujdosó, Zoltán

Abstract

A Mátra az Észak-magyarországi régióban, Heves megyében és Nógrád megyében található, mely bár két megyét érint mégis földrajzi egységként jól körülhatárolható, és márkásítható turisztikai termék. A tanulmány célja, hogy statisztikai adatokkal és terepi felmérésekkel igazolt új trendeket mutasson be, illetve értékelje a desztináció turisztikai teljesítményét a hazai piacon. --------------------------- Mátra is located in the Northern – Hungary. region including Heves and Nógrád counties. Although the mountain covers two counties, Mátra is a unique region which easily can be limited and understood as a common brand. The aim of the study is to show the new touristic trends supported by statistic data and field reserach. The other goal is to evaluate the touristic performance of the destination in the Hungarian market.

Suggested Citation

  • Benkő, Béla & Szőke, Szilvia & Gyurkó, Ádám & Zsarnóczky, Martin & Bujdosó, Zoltán, 2019. "A Mátra Turisztikai Teljesítménye És Legújabb Turisztikai Trendjei," Acta Carolus Robertus, Karoly Robert University College, vol. 0(Number 2).
    • Handle: RePEc:ags:hukruc:301078
    DOI: 10.22004/ag.econ.301078
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    Keywords

    Community/Rural/Urban Development;

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