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Az Online Véleményvezérek És Követőik Elemzése A Közösségi Médiában

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  • Forgó, Fanni Eszter

Abstract

Kutatásomban az online véleményvezéreket és az őket követő fogyasztókat vizsgáltam. Az elmúlt években egyre népszerűbbé váló közösségi oldalak elemzésével betekintést nyerhetünk a felhasználók online életébe, és megérhetjük viselkedésük kulcs motivációit. --------------- In my research I am analyzing those online public figures who have an impact on the behavior of the people. Other focus point of my research is the community who is following these public figures, their motivations and online manner. By analyzing the online social media, we can have a clearer picture regarding the motivation of the online followers.

Suggested Citation

  • Forgó, Fanni Eszter, 2017. "Az Online Véleményvezérek És Követőik Elemzése A Közösségi Médiában," Acta Carolus Robertus, Karoly Robert University College, vol. 7(2).
    • Handle: RePEc:ags:hukruc:265778
    DOI: 10.22004/ag.econ.265778
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    Keywords

    Marketing;

    Statistics

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