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Does trust influence consumer behaviour?


  • Dierks, Leef H.


Against the background of diverse food scandals this article investigates the role of trust as a determinant of consumer behaviour in Germany. As empirical analyses indicate, the impact of trust on consumer behaviour in a quotidian and presumably safe setting is to be neglected. In the environment of a food scandal, however, trust proves to be a crucial element with regard to a more in-depth understanding of consumer behaviour under uncertainty. Moreover, it is analysed whether different values of trust allow for deriving coherent population segments and whether these can likewise be identified on the basis of consumers’ socio-economic features.

Suggested Citation

  • Dierks, Leef H., 2007. "Does trust influence consumer behaviour?," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 56(2).
  • Handle: RePEc:ags:gjagec:96727

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    Cited by:

    1. Albersmeier, Friederike & Spiller, Achim, 2008. "Supply Chain Reputation in der Fleischwirtschaft," DARE Discussion Papers 0811, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).


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