IDEAS home Printed from https://ideas.repec.org/a/ags/gewipr/259478.html
   My bibliography  Save this article

Wer geht noch an die Theke? Ergebnisse einer Verbraucherstudie zu SB-Fleisch

Author

Listed:
  • Schulze, B.
  • Spiller, A.

Abstract

The German meat market is facing considerable changes. Along with the boom of case-ready and discount stores, butchers and smaller retailers loose market shares, and private labels become widely accepted. The consumers' preferences are often neglected by these trends. This contribution discusses the German case-ready trend on the basis of an extensive literature review and a consumer survey. A target group of high-income consumers with high preference for meat counters is identified. Consumers who currently buy case-ready meat are acting rather due to price advantages than for reasons of technical advantages such as longer storage life. International examples show that in such a situation it is up to the retailers, if meat counters can survive. Der deutsche Fleischmarkt befindet sich in einer Umbruchphase. Mit dem Siegeszug von SB und Discountware verlieren Fleischerfachgeschäfte und kleinere Handelsgeschäfte an Relevanz, Handelsmarken setzen sich durch. Weitgehend unbeachtet bleiben dabei die tatsächlichen Verbraucherpräferenzen. Dieser Beitrag diskutiert den SB-Trend im deutschen Fleischmarkt auf Basis einer umfangreichen Literaturanalyse und einer Verbraucherbefragung. Es wird eine einkommensstarke Zielgruppe mit beträchtlicher Präferenz für hochwertige Thekenware identifiziert. Verbraucher, die derzeit SB-Fleisch kaufen, tun dies weniger aufgrund der produktionstechnischen Vorteile (z. B. längere Haltbarkeit), als aufgrund von Preisvorteilen. Internationale Beispiele zeigen, dass es in einer solchen Situation vom Anbieter-Verhalten abhängt, ob Bedienungsware langfristig Marktanteile verteidigen kann.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Schulze, B. & Spiller, A., 2008. "Wer geht noch an die Theke? Ergebnisse einer Verbraucherstudie zu SB-Fleisch," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
  • Handle: RePEc:ags:gewipr:259478
    DOI: 10.22004/ag.econ.259478
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/259478/files/Bd43Nr02.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.259478?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Weinrich, Ramona & Kühl, Sarah & Franz, Anabell & Spiller, Achim, 2015. "Consumer preferences for meat: self-service counter or service counter?," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206232, International European Forum on System Dynamics and Innovation in Food Networks.

    More about this item

    Keywords

    Consumer/Household Economics; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewipr:259478. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/gewisea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.