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Innovation and environmental awareness based on the example of the Voestalpine Group: THE SECRETS OF SUCCESSFUL CORPORATE MANAGEMENT

Author

Listed:
  • Merai, Gyorgyi
  • Szucs, Csaba
  • Marsalek, Sandor

Abstract

One of the main characteristics of market economies is market competition where companies have to deliver and achieve the best possible results amid continuous challenges. It is always worth learning from the best performers. The voestalpine Group is a market leader steel producing company and a world market leader in a variety of segments. It is characterised by advanced innovation in the fields of engineering, energy management and the protection of the environment, for which it has already earned international recognition and awards. We have made an effort to collect the factors in innovation, research, human resources management, and the protection of the environment that enabled voestalpine Group to achieve outstanding economic success. The voestalpine Group surpasses its competitors in terms of dynamism, the ability to react quickly, flexibility and by employing outstanding experts; furthermore, it also pays special attention to public relations. The company may be a role model to other enterprises, especially in Hungary. ---------------------------------------------------- A piacgazdaságok egyik legfontosabb jellemzője a piaci verseny, ahol a vállalatoknak helyt kell állniuk, ha lehet az élmezőnyben, a folyamatos kihívások mellett. Tanulni a legjobbaktól érdemes. A voestalpine-konszern élen jár az acélipari vállalatok között, világpiac-vezető több szegmensben is. Magas fokú innováció jellemzi műszaki, energiagazdálkodási és környezetvédelmi területen is, ezért több nemzetközi elismerésben is részesült, díjakat nyert. Az innováció és kutatás, a humánerőforrás-menedzsment és a környezetvédelem területén igyekeztünk összegyűjteni azokat a tényezőket, amelyek hozzájárulnak a voestalpine-konszern kiemelkedő gazdasági sikereihez. A konszern a dinamika, a gyors reakcióképesség, a rugalmasság, valamint a kiváló szakemberek alkalmazása terén múlja felül versenytársait, de nagy gondot fordít a vevői kapcsolatokra is. Tevékenysége példaértékű lehet a hazai vállalatok számára.

Suggested Citation

  • Merai, Gyorgyi & Szucs, Csaba & Marsalek, Sandor, 2010. "Innovation and environmental awareness based on the example of the Voestalpine Group: THE SECRETS OF SUCCESSFUL CORPORATE MANAGEMENT," GAZDà LKODà S: Scientific Journal on Agricultural Economics, Kà ROLY RÓBERT OKTATÓ-KUTATÓ Kht., vol. 54(24).
  • Handle: RePEc:ags:gazdal:99215
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    File URL: http://purl.umn.edu/99215
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    References listed on IDEAS

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    1. Ferto, Imre & Bakucs, Lajos Zoltan & Szabo, Gabor G., 2007. "The Choice of Marketing Cooperative in a Transition Agriculture," 103rd Seminar, April 23-25, 2007, Barcelona, Spain 9419, European Association of Agricultural Economists.
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