Helyi termÃ©kek Ã©rtÃ©kesÃtÃ©sÃ©nek lehetÅ‘sÃ©gei a Nyugat-Pannon EU RÃ©giÃ³ban
A Nyugat-dunÃ¡ntÃºli RÃ©giÃ³val szomszÃ©dos Burgenlandban nagy hagyomÃ¡nya Ã©s szÃ¡mos, eredmÃ©nyes mÃ³dja talÃ¡lhatÃ³ a helyben elÅ‘Ã¡llÃtott Ã©lelmiszerek Ã©rtÃ©kesÃtÃ©sÃ©nek. A szomszÃ©dos Ausztria jÃ³ nÃ©hÃ¡ny, tÃ¶bb szempontbÃ³l is pÃ©ldaÃ©rtÃ©kÅ± kezdemÃ©nyezÃ©ssel bÃ¼szkÃ©lkedhet a helyi termÃ©kek Ã©rtÃ©kesÃtÃ©sÃ©ben, az eredmÃ©nyek kulcsa legtÃ¶bb esetben a termelÅ‘i szervezÅ‘dÃ©sben, szÃ¶vetkezÃ©sben lelhetÅ‘ fel. A regionÃ¡lis Ã©rtÃ©kek, helyi termÃ©kek ismertsÃ©ge meglehetÅ‘sen kedvezÅ‘tlen kÃ©pet mutat a Nyugat-dunÃ¡ntÃºli RÃ©giÃ³ban, Ã©s nÃ©hÃ¡ny pozitÃv pÃ©ldÃ¡tÃ³l eltekintve az Ã©rtÃ©kesÃtÃ©s is a kezdetleges kÃ¶zvetlen termelÅ‘i Ã©rtÃ©kesÃtÃ©s szintjÃ©n mozog. A Nyugat-Pannon EU RÃ©giÃ³ (Burgenland tartomÃ¡nyt Ã©s a Nyugat-dunÃ¡ntÃºli RÃ©giÃ³t foglalja magÃ¡ban) adta lehetÅ‘sÃ©gek kiaknÃ¡zÃ¡sa, a tapasztalatcsere, egyÃ¼ttmÅ±kÃ¶dÃ©s a kÃ¶zÃ¶s turizmusfejlesztÃ©s, helyi termÃ©kadatbÃ¡zis, termÃ©kmarketing Ã©s Ã©rtÃ©kesÃtÃ©s fejlesztÃ©se terÃ©n mÃ©g vÃ¡rat magÃ¡ra. ---------------------------------------- Burgenland, a region neighbour to the Western Transdanubian Region, has long-standing traditions and various successful methods for the marketing of local products. Austria boasts quite a few exemplary initiatives in the field of marketing local products. In most cases, success lies in the association and organisation of producers. Awareness of regional values and local products is rather low in the Western Transdanubian Region. With the exception of some positive examples, marketing is limited to rudimentary forms of direct selling by producers. The potential offered by the Western Pannonian EU Region (comprising the province of Burgenland and the Western Transdanubian Region) in terms of exchange of experience, cooperation in joint tourism projects, local product data base development, product marketing and sales promotion remains unused for the time being.
Volume (Year): 54 (2010)
Issue (Month): 2 ()
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