A fogyasztói etnocentrizmus jelentősége az észak-alföldi régióban

Hungarian consumers have a very strong national identity, which also affects their product choices, and in addition to their price sensitivity, they often make decisions based on emotions. Ethnocentric consumers do not consider it right to buy products from abroad, because in their opinion this negatively affects the performance of the domestic economy and increases the level of unemployment. The study examines the knowledge and consumer habits of the residents of the Northern Great Plain region regarding traditional and regional foods. According to the results of the research, female consumers are most attached to the Hungarianness of the products, as well as those residents whose family income per capita is typically HUF 51–75 thousand. Consumers who have a maximum of eight primary school educations are the least committed to the traditional nature of the products. Based on the results, those residents of the region who are less likely to be patriotic are those whose families have a per capita income of over 100 thousand HUF and who have a higher education. The level of patriotism is significantly lowest in the 18–29 age group. The 40–49 age group is most committed to patriotism, and the level of patriotism is significantly higher among consumers with a maximum of eight primary school educations and a vocational training or vocational school education.