Fogyasztói asszociációk és vásárlási szokások a rövid ellátási láncok kapcsán

Due to the ethnocentric mindset and the improvement in the quality and popularity of local products, the role and importance of short supply chains are starting to be appreciated in our country as well. A local product can best be known and recognized in its own community through these sales forms and/or trademarks. In this study, we sought to answer what consumers consider local and which short sales channels they know and choose the most. We conducted our primary research within the framework of a representative survey of 500 people, the results of which highlighted that consumers have specific ideas about what they consider local food. The most important keywords (expectations) in this regard were Hungarian producers and labor, and traditional production technology. However, we received completely different numbers regarding the distance of origin of local foods. Furthermore, awareness of the different types of short supply chains is also highly dispersed, as only three types are in the minds of consumers as potential purchasing options they use.