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Fogyasztási szövetkezet a Dunaszerdahelyi járás élelmiszerkereskedelmében

Author

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  • Végh, Katalin

Abstract

A COOP Jednota Slovensko háromféle üzletlánc típusa 2388 egységből áll. Ebből 67 található a vizsgált Dunaszerdahelyi járásban, melyek eredményesen versenyeznek a „nyugati” üzlethálózatokkal. A szövetkezeti hálózat egységeinek előnye a fogyasztókhoz való közelség és ismertség Gyengeségei között viszont a logisztikai és marketing hiányosságok az elsődlegesek. A kiskereskedelmi üzletláncok között 38%-os súlyával a legerősebb pozíciót foglalja el. A szövetkezet azzal, hogy mentesíti egységeit a raktározás, feldolgozás, csomagolás terhei alól, tovább növelheti piaci súlyát. ------------- The three types of Jednota Slovensko COOP chain store consists of 2,388 units. Of these, 67, which compete successfully with “Western” chain stores, can be found in the Dunaszerdahely district examined. The advantage of the association network units is their closeness to and knowledge about their consumers. Among their weaknesses, the primary ones are shortcomings in logistics and marketing. With its 38% share, the association holds the strongest position among small retail chain stores. It can further increase its market share by freeing its units from the burdens of storage, processing and packing.

Suggested Citation

  • Végh, Katalin, 2007. "Fogyasztási szövetkezet a Dunaszerdahelyi járás élelmiszerkereskedelmében," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 51(Special E), pages 1-9.
  • Handle: RePEc:ags:gazdal:204968
    DOI: 10.22004/ag.econ.204968
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