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Mikrohitel Program Nyugat-Dunántúlon

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  • Kettinger, Anita
  • Hegyi, Judit

Abstract

A rendelkezésre álló, Győr-Moson-Sopron és Zala megyei mikrohitelezési adatokat vizsgálva megállapítható, hogy az 1993-ban útjára indított program iránt az érdeklődés ma is jelentős, bár a hitelezés körülményei az évek során változtak. A kereskedelmi bankok kínálta kisvállalkozói hitelek komoly versenyhelyzetet teremtettek a Mikrohitel Program számára. A program eredményességének fokozásához szükség volna a kezdetben megvalósított decentralizált működtetés visszaállítására és marketingkommunikációs eszközök bevetésére. A Mikrohitel Program jövőbeli esélye egyediségében rejlik, mely szerint a Helyi Vállalkozói Központok hozzájárulnak, a kisvállalkozások segítése által, az elmaradott régiók fejlődéséhez. -------------------------------------------- An examination of data concerning micro-credits in the county of Győr, Moson and Zala showed that interest in the program introduced in 1993 is still significant, though the circumstances of borrowing have changed over the years. Small entrepreneur credit offered by commercial banks creates strong competition for the Micro-credit Program, the success of which may be enhanced by the reinstatement of initially decentralized functioning and the employment of market communication instruments. Future survival of the Micro-credit Program is ensured by its unique nature, which with the help of Local Centres of Entrepreneurs and small entrepreneurs contribute to the growth of undeveloped regions.

Suggested Citation

  • Kettinger, Anita & Hegyi, Judit, 2006. "Mikrohitel Program Nyugat-Dunántúlon," GAZDÁLKODÁS: Scientific Journal on Agricultural Economics, Karoly Robert University College, vol. 50(Special E), pages 1-7.
    • Handle: RePEc:ags:gazdal:140572
    DOI: 10.22004/ag.econ.140572
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