IDEAS home Printed from https://ideas.repec.org/a/ags/earnsa/393847.html

Satisfacción en el consumo de aceite de oliva convencional y ecológico en España y Túnez, aplicando ecuaciones estructurales (PLS-SEM)

Author

Listed:
  • Colom Gorguesa, Antonio
  • Cherifb, Nouha
  • Florensa Guiu, Rosa M.

Abstract

[ES] En el aceite de oliva virgen extra, que puede ser convencional o ecológico, la demanda de ambos depende de la satisfacción del consumidor. Esta investigación, realizada en Lleida y Sfax con 405 encuestados en cada zona, aplicó el modelo ECSI-PLS-SEM analizando la satisfacción del consumidor de aceite de oliva ecológico y convencional. Los resultados muestran que la calidad percibida y la imagen influyen más en la satisfacción en Lleida, mientras que en Sfax destaca la relación calidad-precio. Estas conclusiones permiten identificar factores clave para mejorar la satisfacción y orientar la planificación empresarial en ambos mercados, adaptando estrategias según preferencias locales. [EN] Extra virgin olive oil can be conventional or organic, and the demand for both depends on consumer satisfaction. This research, carried out in Lleida and Sfax with 405 respondents in each area, applied the ECSI-PLS-SEM model to analyze consumer satisfaction with organic and conventional olive oil. The results show that perceived quality and image have a greater influence on satisfaction in Lleida, while in Sfax the value for money stands out. These findings allow us to identify key factors to improve satisfaction and guide business planning in both markets, adapting strategies according to local preferences.

Suggested Citation

  • Colom Gorguesa, Antonio & Cherifb, Nouha & Florensa Guiu, Rosa M., 2025. "Satisfacción en el consumo de aceite de oliva convencional y ecológico en España y Túnez, aplicando ecuaciones estructurales (PLS-SEM)," Economia Agraria y Recursos Naturales, Spanish Association of Agricultural Economists, vol. 25(02), December.
    • Handle: RePEc:ags:earnsa:393847
    DOI: 10.22004/ag.econ.393847
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/393847/files/EARN_2025_02-CAP8.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.393847?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Keywords

    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:earnsa:393847. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/aeeaaea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.