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Identificacion de grupos estrategicos en el sector hortofruticola espanol

Listed author(s):
  • Martinez, Marian Garcia
  • Poole, Nigel D.
  • del Campo, Francisco
  • Lopez, David
Registered author(s):

    RESUMEN: Este artículo ofrece los resultados de un estudio intra-sectorial destinado a identificar la existencia o no de vínculos entre la estrategia empresarial, el estilo de gestión, la estructura organizativa y la actuación en el sector hortofrutícola español utilizando el análisis de grupos estratégicos como instrumento metodológico. Los grupos estratégicos se formaron a partir de dimensiones claves de la orientación estratégica de las empresas. Los resultados obtenidos muestran que los niveles de rentabilidad no difieren de forma sistemática entre los grupos estratégicos obtenidos. La heterogeneidad en la actuación está influenciada por una alineación entre la cultura empresarial y la estructura organizativa. Una tendencia hacia una mayor "organicidad" y/o la adopción de un estilo de gestión emprendedor son factores ambos que tienden a contribuir hacia una mejora en la actuación general de la empresa. SUMMARY: This article reports the results of an intra-industry study that seeks to identify empirical regularities between firm strategy, management style, organisational structure and performance in the Spanish fresh fruit and vegetable industry using strategic group analysis. Groups were formed from key dimensions reflecting firms' strategic orientations. Performance levels did not differ systematically between strategic groups, but performance was found to be influenced by the alignment between entrepreneurial culture and organisational structure. A move towards greater flexibility and/or adopting an entrepreneurial style are both likely to contribute to an improvement in the overall performance of the firm.

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    Article provided by Spanish Association of Agricultural Economists in its journal Economia Agraria y Recursos Naturales.

    Volume (Year): 02 (2002)
    Issue (Month): 01 ()

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    Handle: RePEc:ags:earnsa:28751
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