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Construction of Eco-tourism Sites Based on the Experience of Eco-tourism

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  • Lu, Rui

Abstract

Taking Lingtong Grand Canyon in Jingxi County, Baise City, Guangxi, China as a research object, the face-to-face questionnaire survey on tourist is carried out, in order to obtain the basic situation of the interviewees, as well as their expectation for the eco-tourism experience. Factor analysis method is adopted to test the interviewees’ expectation of the eco-tourism experience. Result shows that eco-tourism experience of tourist is mainly reflected in the ecological leisure experience, the ecological tourism experience, the ecological experience in scenic spot, and the self-realization experience. Analysis on the recognition of the expectation for eco-tourism experience shows that the interviewees’ expectations of the eco-tourism experience are in the order of the ecological experience in scenic spot, the eco-tourism experience, the ecological leisure experience, and the self-realization experience. Difference analysis on the interviewees’ expectations for the eco-tourism experience is carried out by market segmentation. Result shows that there are significant differences in the demand of eco-tourism experience among different types of tourisms. According to the investigation result, countermeasures for the construction and marketing of eco-tourism sites are put forward.

Suggested Citation

  • Lu, Rui, 2010. "Construction of Eco-tourism Sites Based on the Experience of Eco-tourism," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 2(09), pages 1-4, September.
    • Handle: RePEc:ags:asagre:98002
    DOI: 10.22004/ag.econ.98002
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    Keywords

    Agribusiness;

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