Governments’ Path Selection of Promoting Rural Information Development——From the Perspectives of Social Capital Theory

In introduction of the connoted meaning of rural information and its important role in the development of modern agriculture in our country and the development of urban and rural areas, the paper analyzes the difficulties in information construction: the first is the inadequate attendance of farmers, the low efficiency of information platform use; the second is the backward construction of information sources, which cannot meet the practical needs of information by farmers; the third is the bad situation of information exchanging. From perspective of social capital, it discusses the roles social capital factors playing in the rural information construction, among which, the information relations between farmers and information is the basis; net attendance is the necessary condition of sustainable development of rural information construction; customs afford management resources in rural information construction. Based on the above materials, the paper put forward that it is the government who must accelerate the construction of rural information: the first is planting technical net in rural credit systems, accelerating the admission and supporting of farmers to information construction; the second is to strengthen the exchanging abilities among information platforms, upgrading the attendance degrees of farmers in rural information construction; the third is to introduce and make use of the management power of rural customs to complete an information management norm.