Dynamic Pricing of Tropical Fruits in Hainan Based on Internet of Things Technology

In recent years, the Internet of Things (IoT) technology has been widely used in the production and sales of tropical fruits, with strong practicability and wide application prospects. The tropical fruit dynamic pricing model based on the IoT technology can promote the healthy development of the tropical fruit industry in Hainan and ensure the income of fruit farmers. Based on IoT technology, the quality grade of tropical fruits in Hainan is obtained. According to the dynamic pricing strategy of revenue management, a dynamic pricing model based on the quality of tropical fruits and a dynamic pricing model based on consumer segmentation are established to study the dynamic pricing problem under the condition of maximum profit for tropical fruit sellers. The research results show that for different fruit quality and consumer groups, different pricing models are required for pricing, in order to get the maximum profit from tropical fruit sales. Sellers must flexibly adopt different dynamic pricing models to price tropical fruits to enhance the competitiveness of the tropical fruit industry.