Development Strategies for Rural Tourism in Mountainous Areas under the Background of Rural Revitalization: Taking Xujia Village, Meiling Town, Nanchang City as an Example

Rural tourism industry is a new typical tourism industry in China to promote the strategic integration and linkage development of secondary and tertiary industries, and has developed into a new path to promote the strategic integration and development of rural major projects and revitalize industries[1]. At present, China's rural cultural tourism is developing rapidly, but there are also some problems, such as single construction mode, accurate product positioning, lack of cultural connotation, etc., facing the development dilemma of high quality[2]. Under the background of rural revitalization strategy, the overall development of eco-tourism is an important direction of rural tourism development. Meiling town is located in the present Xinjian District of Nanchang City (the former Wanli District). As the central garden of Nanchang City, Meiling town has a good tourism foundation and rich eco-tourism resources, with good prospects of eco-tourism development. Taking Xujia Village in Meiling town as an example, this article analyzes the favorable and unfavorable factors of rural tourism development, and puts forward a new rural tourism development road with rural tourism as the center, ecological civilization construction as the core and rural reconstruction as the guiding concept.