Integrated Development of Agricultural Recreation and Health and Wellness Industry in the Big Health Era

Deep integration of agricultural recreation and health and wellness industry is an inevitable choice for the development of China's agricultural recreation and the transformation and upgrading of the agricultural industry. The development of agricultural recreation and health and wellness industry is inseparable from the four dimensions: production, living, ecology, and life. Therefore, the integration of agricultural recreation and health and wellness industry should also be promoted from the four aspects: production content, living content, ecological content, and life content. At the current stage in China, insufficient integration of the two is mainly manifested as lagging infrastructure, insufficient effective supply, shallow cultural connotations, lack of professional talents, and incomplete industry chain. The path to promote the deep integration of China's agricultural recreation and health and wellness industry includes improving the recreation, health and wellness infrastructure and supporting facilities, developing specialty products and experience projects for recreation, health and wellness, building a brand of recreation, health and wellness culture, cultivating and introducing professional management and service talents, and planning systematic layout of the recreation, health and wellness industry.