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Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co., Ltd. as an Example

Author

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  • PAN, Changliang
  • LI, Jinfang

Abstract

Agriculture is the foundation of the national economy. The periodicity of agricultural product output and prices, the asymmetry of information between buyers and sellers, and the inherent characteristics of small scale, high cost, and low profit have caused slow sales, which greatly hurt the enthusiasm of farmers to develop production and endanger social stability. Constructing an informationized and commercialized trading platform and an information sharing platform through e-commerce and establishing related systems and supervision mechanisms will help to promote the rapid growth of agricultural product sales. Research has shown that in the field of agricultural circulation, e-commerce has a significant effect on increasing the scale of agricultural trade.

Suggested Citation

  • PAN, Changliang & LI, Jinfang, 2020. "Empirical Research on E-commerce to Increase the Scale of Agricultural Products Trade: Taking Guangxi Hezhou Zhengfeng Modern Agriculture Co., Ltd. as an Example," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 12(02), February.
    • Handle: RePEc:ags:asagre:304066
    DOI: 10.22004/ag.econ.304066
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    File URL: https://ageconsearch.umn.edu/record/304066/files/Empirical%20Research%20on%20E-commerce%20to%20Increase%20the%20Scale%20of%20Agricultural%20Products%20Trade.pdf
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    Cited by:

    1. Ye Tian & Qin Liu & Yiting Ye & Zhaofang Zhang & Ribesh Khanal, 2023. "How the Rural Digital Economy Drives Rural Industrial Revitalization—Case Study of China’s 30 Provinces," Sustainability, MDPI, vol. 15(8), pages 1-18, April.

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    Keywords

    Agribusiness;

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