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Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation: Based on Survey on the “E-commerce Entering Villages and Households” Project of Jurong City

Author

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  • PENG, Yanqiong
  • GAO, Kai
  • LIU, Dan
  • ZHANG, Mingfeng
  • JI, Genbao
  • XU, Yajun

Abstract

Taking the implementation of the “e-commerce entering villages and households” project in Jurong City as an example, a survey plan is formulated, and questionnaires are designed. Through questionnaires, a large number of agricultural households are visited, and the data are collected and collated; and using interviews and field trips, the help of e-commerce for agricultural products sales is understood. Then, the analysis on the entire survey is summarized. Finally, the survey is researched, and it is found that the current rural e-commerce lacks professional talents and the product distribution system is not perfect. For existing problems, corresponding solutions are put forward.

Suggested Citation

  • PENG, Yanqiong & GAO, Kai & LIU, Dan & ZHANG, Mingfeng & JI, Genbao & XU, Yajun, 2019. "Development of Rural E-commerce from the Perspective of Agricultural New Kinetic Energy Cultivation: Based on Survey on the “E-commerce Entering Villages and Households” Project of Jurong City," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 11(09), September.
    • Handle: RePEc:ags:asagre:300065
    DOI: 10.22004/ag.econ.300065
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    File URL: https://ageconsearch.umn.edu/record/300065/files/Development%20of%20Rural%20E-commerce%20from%20the%20Perspective%20of%20Agricultural%20New%20Kinetic%20Energy%20Cultivation%3A%20Based%20on%20Survey%20on%20the%20%E2%80%9CE-commerce%20Entering%20Villages%20and%20Households%E2%80%9D%20Project%20of%20Jurong%20City%20.pdf
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    Keywords

    Agribusiness;

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