Current Situation of College Students' Entrepreneurship and Employment in the Countryside in the Context of Rural Revitalization

Focusing on the talent training in the strategy of revitalizing the countryside, this paper uses questionnaire survey, field survey, descriptive statistics, chi-square test and other methods to study the willingness of college students to "go to the countryside" to contribute to rural development after graduation, as well as the influencing factors. The results show that the willingness of college students to "go to the countryside" is negative after graduation, and engaging in rural education and returning to their hometown to start a business is the mainstream will of college students to "go to the countryside". The one-sidedness of the understanding of rural areas, less employment opportunities, low wages, poor infrastructure conditions and the views of the older generation are the important reasons that hinder college students from "going to the countryside". The good environment in rural areas and the guidance of policies are the biggest promoting factors for "going to the countryside". The willingness of rural college students to "go to the countryside" is significantly higher than that of urban college students. The freshman's willingness to "go to the countryside" is the most positive, and the graduate students' willingness to "go to the countryside" is the most negative. The college students majoring in agriculture are most willing to support the development of rural areas, while the students of "medicine", "literature" and "art" are most unwilling to "go to the countryside". Whether or not to participate in the "volunteer activities for the country people" has no impact on the willingness to "go to the countryside".