Current Situations and Development Recommendations for Pomegranate Industry in Lintong District of Xi'an City

Lintong pomegranate is well known in China and ranks first among the top five famous pomegranate types in China. In 2006, it obtained the national geographical indication protection product certification. In recent years, the pomegranate industry of Lintong has developed rapidly, but there are also some problems, which have become the weak points of local economic development. In order to promote the further sustainable development of the Lintong pomegranate industry, on the basis of the questionnaire survey, the paper introduced the role of Lintong pomegranate in the county economy, resource advantages, planting and marketing, the low scientific and technological content, shrinkage of planting area, decline of brand influence of Lintong pomegranate, lack of awareness of industrialization of characteristic agriculture, single product type, short industrial chain, etc. Finally, it came up with pertinent recommendations on the basis of these problems. In order to develop pomegranate, Lintong District should make full use of the local advantages, broaden the marketing channels, rationally apply the theory of industrialization, improve the cooperative organization, and form the characteristic industrial chain of Lintong pomegranate.