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Image Repair Strategies in the Pricey Prawn Scandal of Qingdao

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  • ZHANG Xiaoping
  • YAO Xiaojun

Abstract

The pricey prawn scandal of Qingdao in the 2015 National Day Holiday, not only violates the principle of integrity management, but also seriously damages the image of Qingdao──World Famous Tourist City. This study applies image repair strategies to Qingdao municipal government departments’ attempt to restore its damaged image in crisis communication. Through a discourse analysis, it is found that the government departments mainly adopt the following strategies: denial, evasion of responsibility (defeasibility), reduction of offensiveness (bolstering, compensation), corrective action and mortification. Then we evaluate the effectiveness of this image repair effort.

Suggested Citation

  • ZHANG Xiaoping & YAO Xiaojun, 2017. "Image Repair Strategies in the Pricey Prawn Scandal of Qingdao," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 9(02), February.
    • Handle: RePEc:ags:asagre:257320
    DOI: 10.22004/ag.econ.257320
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    Keywords

    Agribusiness;

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