Farmer’s Perception on Supply-Demand Matching of New Variety and its Influence Factors

Using disordered multinomial logistic regression and multiple linear regression method, 385 copies of questionnaires on farmer are analyzed to explore the relationship between peasant’s psychological traits, peasant’s cognition on seed technology and perception on supply-demand matching of new variety. Research results show that the vast majority of farmers think that current new variety is at high-level supply-demand balance and the oversupply status, and updating speed of new variety on the market is faster; the farmers preferring risk, seeking innovation and having strong learning and cognition ability may select high-level supply-demand matching state, and the farmers understanding the importance and difference of seed technology tend to choose high-level supply-demand matching situation; the farmers with strong learning and cognition ability can acknowledge the importance and difference of seed technology, while the farmers preferring risk can perceive the difference of seed technology; psychology seeking the innovation and learning and cognition ability affect the farmer’s perception on supply-demand matching status of new variety via affecting the farmer’s cognition on technical difference.