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A Study of Farmers' Rationality Based on Maslow's Hierarchy of Needs

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  • LIU, Cheng
  • WU, Qi

Abstract

In this paper, on the basis of analyzing farmers' dominant position in society and explanation of farmers’ rationality, we make use of Maslow’s hierarchy theory of needs to divide farmers’ needs into three levels in accordance with the different stages: survival needs, interpersonal harmony and social responsibility, which are the needs hierarchies for farmers to satisfy themselves. We combine Maslow’s hierarchy theory of needs and farmers’ rationality and confirm that farmers do have rationality and it is in a dynamic condition.

Suggested Citation

  • LIU, Cheng & WU, Qi, 2015. "A Study of Farmers' Rationality Based on Maslow's Hierarchy of Needs," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 7(12), pages 1-4, December.
    • Handle: RePEc:ags:asagre:240739
    DOI: 10.22004/ag.econ.240739
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    Keywords

    Agribusiness;

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