Issues concerning Development of Consumer Credit Business in China's Agricultural Bank

This article introduces the status quo of consumer credit business in China's agricultural bank, indicating that the scale of China's consumer credit business is expanded year by year; the growth of consumer credit business slows down; housing loans grow rapidly. We analyze issues concerning development of consumer credit business in agricultural bank as follows: single variety of consumer credit business makes the operating scope narrow; the formality of consumer credit business is trivial, abating consumers' will to borrow; consumers' consumer attitudes are stale, yet to be further changed; the loan interest of consumer credit is beyond the majority of consumers' actual ability to pay; the existing regulations and systems are not sound; the risk prevention mechanism is not perfect. Based on this, we put forward the following countermeasures and proposals for further improving consumer credit business in China's agricultural bank: first, formulate reasonable marketing strategy of consumer credit business; second, establish and improve the internal management mechanism; third, establish and improve risk assessment system; fourth, improve consumer credit legal system.