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Study on Electronic Commerce Maturity of Small and Medium-sized Agricultural Enterprises

Author

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  • Pei, Yi-lei
  • Xue, Wan-xin
  • Yang, Chun-yu
  • Su, Yong

Abstract

This article advances the concept of electronic commerce maturity of small and medium-sized agricultural enterprises, and establishes the indicator system of electronic commerce maturity of small and medium-sired agricultural enterprises. This indicator system includes 4 first-level indicators (infrastructure, transaction process, operation management, and transaction safety), which are divided into 11 second-level indicators (hardware equipment, computer network, e-procurement, logistics distribution, supply chain management, customer relationship management, and payment security). We use analytic hierarchy process (AHP) to determine the weight of indicator at all levels, and establish furry comprehensive evaluation mathematical model of electronic commerce maturity of small and medium-sired agricultural enterprises. Finally, through examples, we verify the rationality and reliability of evaluation method of electronic commerce maturity of small and medium-sired agricultural enterprises combining analytic hierarchy process (AHP) and furry comprehensive evaluation.

Suggested Citation

  • Pei, Yi-lei & Xue, Wan-xin & Yang, Chun-yu & Su, Yong, 2012. "Study on Electronic Commerce Maturity of Small and Medium-sized Agricultural Enterprises," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 4(02), pages 1-4, February.
    • Handle: RePEc:ags:asagre:134147
    DOI: 10.22004/ag.econ.134147
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    Keywords

    Agribusiness;

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