Approach Choice and Innovative Model Design of Grass-root Agricultural Technology Promotion under the View of New Countryside

This paper introduces the approach types of agricultural technology promotion we can choose in the process of new countryside construction, and there are mainly 6 types, namely government-domination-oriented approach, market-development-oriented approach, university (scientific research institution) -education-oriented approach, farmers' participation-oriented approach, direct-training-oriented approach and individual-service oriented approach including 20 models. The problems existing in the grass-root agricultural technology promotion in the process of new village construction are analyzed as follows: the awareness of innovation is not strong; scientific research, education, and promotion are disjointed; the construction of specific work system lags behind; me structure of promotion team is irrational, and the quality of promotion personnel is yet to be promoted; the cultural quality of farmers is low, and the cooperative organizations are not sound; the working conditions are poor, and the basic security is inadequate; the investment channel is simple and the supply amount is badly short; the methods of agricultural technology promotion do not adapt to the requirements of new situation. According to the characteristics and internal requirements of grass-roots agricultural technology promotion, we creatively design an overall working model, and put forward new measures from objective of grass-root agricultural technology promotion, service object, service content, organization work and scope, method, role of agricultural technology personnel and so on.