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Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures

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  • Han, Chun-mei

Abstract

This paper introduces the connotation of marketing channels of agricultural products, and gives an overall of current modes of marketing channels of agricultural products in China, including the marketing channel of transportation and sale of agricultural products, the marketing channel of intermediary sales agent, and the marketing channel of mutual cooperation. The problems existing in the marketing channel of agricultural products in China as follows, first, the cost is high; second, the technological content is low; third, the upstream main body lacks competitiveness; fourth, the structure of investment is irrational. Corresponding countermeasures are put forward to develop marketing channels of agricultural products as follows: perfect the service function of wholesale market of agricultural products; propel the construction of integration and expansion of wholesale market; develop the circulation cooperatives of agricultural products; develop the integrated organization of production and sales of agricultural products.

Suggested Citation

  • Han, Chun-mei, 2011. "Obstacles to Development of Marketing Channels of Agricultural Products in China and Countermeasures," Asian Agricultural Research, USA-China Science and Culture Media Corporation, vol. 3(07), pages 1-4, July.
    • Handle: RePEc:ags:asagre:119709
    DOI: 10.22004/ag.econ.119709
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    Cited by:

    1. Richard, Jenniffer Mueni, 2017. "An Assessment Of Determinants Of Farmers’ Choice Of Dairy Goat Marketing Channels In Meru County, Kenya," Research Theses 276442, Collaborative Masters Program in Agricultural and Applied Economics.

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    Keywords

    Agribusiness;

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