Удосконалення Методологічних Засад Управління Конкурентоспроможністю Підприємства В Умовах Кризи

The purpose of this research is methodological bases improving and forming of practical tools for enterprise competitiveness management under the crisis. The specific features of the competitive environment of enterprises in Ukraine under the global and national crisis are researched in the article. From this it is concluded that any enterprise must have a greater degree of flexibility than in periods of stability or economic growth for obtaining and maintaining of competitive advantages in the current period of global instability. Flexibility and adaptability of the economic system is the main prerequisite for obtaining and developing of enterprise competitive advantages and stem component of competitiveness. We identified and characterized the methodological components of adaptive management process on the base of systematic approach and with taking into account views of scientists. The obtained scientific results are the basis for conceptual model of integrated system of enterprise adaptive management in terms of dynamic and uncertainty environment. We propose to implement this kind of control on three levels: strategic (preventive) management, functionality (tactical) management and operational (symptomatic) management on the base of analyzing economically grounded views and existing positions. It all together will ensure effective adaptation at the macroeconomic, meso and micro levels of management. The main purpose of the proposed integrated management system is ensuring the stability and integrity of enterprises activity in terms of variability and uncertainty of the environment. The implementation of such management system provides the enterprise with certain competitive advantages. It will allow to Ukrainian enterprises maintaining the competitive position in unfavorable external conditions, but also maintaining and improving the competitiveness.