Correction method on fairsâ€™ attraction radius
At auditing a fair the measure and evaluation of the exhibitorsâ€™ distance is a important task and can be used for further promotion of the fair. In analyzing the attraction radius of different fairs one can discover some figures that may raise questions regarding a simple averaging of the attraction distances. According to the research of the author, the bias in the attraction radius can be caused by two factors: the size of the attraction region and the distance from the regionâ€™s business center. Authors explored the bias factors and suggest a correction method to remedy it. A theoretical correction model was applied to evaluate three agribusiness fairs. It is established that the corrected attraction radius gives more realistic result than the simple averaging of exhibitorsâ€™ distance.
Volume (Year): 3 (2009)
Issue (Month): ()
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