IDEAS home Printed from https://ideas.repec.org/a/ags/apstra/257172.html
   My bibliography  Save this article

Analysis Of The Cavebath Of Miskolctapolca’S Brand Elements And Guests Satisfaction

Author

Listed:
  • Muller Anetta
  • Boda Eszter Judit
  • Rathonyi Gergely
  • Rathonyi-Odor Kinga
  • Barcsak Barbara
  • Könyves Erika
  • Biro Melinda
  • Beata Dobay
  • Elena Bendikova

Abstract

In the region of Northern Hungary the unique Cavebath of Miskolcatapolca is one of the leading health tourism service positioning itself on national and international market with its developing supply items and 4 star qualifications. It has a unique natural background all over in Europe; this uniqueness gives an opportunity to develop brand, which is a determinative item of competitiveness. Because of the competition between destinations and the ever-changing nature of tourists’ expectations and behavior tourism destinations need to be managed as other commercial brands. The aim of our research was to analyze the role and possibilities of product development which is based on the unique natural factors, and to help to expand the domestic health tourism supply. We examined how the possibility of branding and brand equity change based on brand elements; how satisfied are guests with the services; how often guests visit the bath; what kind of period guests arrive in the bath; what kind of services do guests try; how do guests arrive in the bath with. In summer of 2014 we asked 210 Hungarian customers to fill the questionnaire in the Cavebath. The choosing of guests happened randomly. 199 questionnaires were correctly filled.

Suggested Citation

  • Muller Anetta & Boda Eszter Judit & Rathonyi Gergely & Rathonyi-Odor Kinga & Barcsak Barbara & Könyves Erika & Biro Melinda & Beata Dobay & Elena Bendikova, 2017. "Analysis Of The Cavebath Of Miskolctapolca’S Brand Elements And Guests Satisfaction," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 10(4-5), April.
    • Handle: RePEc:ags:apstra:257172
    DOI: 10.22004/ag.econ.257172
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/257172/files/Apstract_2016_04-05_vol10_20_fejezet.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.257172?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mosonyi, Attila & Lengyel, Attila & Müller, Anetta, 2013. "Branding potential of spas in the Northern Plain and the Mid-Transdanubian Regions," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 7(4-5), pages 1-4.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Lövei-Kalmár, Katalin & Jeles, Tímea & Ráthonyi, Gergely, 2019. "Analysis Of Bathing Habits Among Spa Visitors," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 13(1-2), June.

    More about this item

    Keywords

    Community/Rural/Urban Development;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:apstra:257172. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.apstract.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.