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GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company

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  • De Groote, Patrick

Abstract

In this contribution we focus on the globalisation of commercial theme parks with Walt Disney Company as the best known case study. After definitions and historical background of theme parks, we analyse the visitors key factors. For the Walt Disney Cie we start with some historical facts, we set up a SWOT-analysis and focus then on Euro Disneyland Paris, the biggest theme park of Europe.

Suggested Citation

  • De Groote, Patrick, 2011. "GLOBALISATION OF COMMERCIAL THEME PARKS Case: the Walt Disney Company," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 5.
  • Handle: RePEc:ags:apstra:104660
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    File URL: http://purl.umn.edu/104660
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    References listed on IDEAS

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    1. Paolo Sckokai & Daniele Moro, 2006. "Modeling the Reforms of the Common Agricultural Policy for Arable Crops under Uncertainty," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 88(1), pages 43-56.
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