Development Prospects of Smoked Fish Business in Sinjai District, South Sulawesi Province, Indonesia

This research analyses the characteristics of smoked fish business and determines the appropriate development strategy for the business in the coastal areas of Sinjai District. Using qualitative and descriptive designs. Sampling was conducted in North Sinjai and East Sinjai Districts of Sinjai Regency from July to August 2024. The data analysis technique uses qualitative descriptive analysis and SWOT analysis to systematically identify various internal and external factors and formulate MSME development strategies. The results of the research show that (1) Characteristics of smoked fish processing MSMEs in Sinjai Regency, including: Business actors aged 33-70 with a dominant education level of elementary school, and having business experience of more than 10 years; the product produced has a distinctive taste, smoked fish in whole and fillet form, uses wood as fuel, simple equipment, marketing is still on a local scale, with varying product prices; MSMEs do not yet have business legality. (2) Appropriate strategies to use in developing smoked fish processing businesses in Sinjai Regency include: developing smoked fish MSMEs with training and counseling programs from related agencies, establishing collaborative partnerships between MSME actors in promoting products and implementing processing technology innovations by updating infrastructure and attend training.