Overcoming Challenges in Scented Geranium Cultivation, Processing, and Marketing: Study from Northern Karnataka, India

Medicinal and aromatic crops play a pivotal role in the socio-cultural, economic, spiritual and health dimensions of India's rural population and have become an integral part of our culture and rituals. Karnataka is a major repository of aromatic and medicinal treasures of the country. The demand for aromatic plants in India surpasses the available supply, prompting the widespread commercial cultivation of major aromatic crops in various regions. Among these, scented geranium emerges as a vital perennial aromatic, cultivated for its leaves imbued with a captivating rose fragrance. The aromatic oil of scented geranium is increasingly replacing traditional rose oil and identified as one of the top 20 essential oils traded globally. The present study aims to identify challenges in cultivation, processing and marketing aspects of scented geranium in Northern Karnataka. Considering the area and concentration of scented geranium in the state, Belagavi district is purposively selected for the study. Primary data was collected through personnel interview of randomly selected geranium growers. The major challenges faced by the farmers in the production, processing and marketing aspects of scented geranium were analysed and prioritized through Garett ranking technique. Analysis of the data revealed that in production, high cost of planting material, lack of high yielding varieties and high wage rates, high cost of inputs and sensitivity of crop to heavy rains were identified as top five constraints. Whereas, in processing, significant hurdles were high working capital requirement, high capital investment in installation distillation unit and insufficient knowledge on operation of distillation units, low oil recovery and lack of efficient processing equipment. In marketing aspects, high price fluctuation, lack of marketing information and lack of competition in the market, non-existence of local market and lack of adequate demand in nearby area were identified as major challenges in the study area. Educating farmers in nursery management and implementing mechanization techniques, particularly for harvesting, are crucial for enhancing productivity and profitability. Additionally, training on proper storage and transportation practices is essential to maintain the quality of volatile essential oils. This comprehensive strategy promotes sustainable and economically viable cultivation of scented geraniums in the region.