Study on Constraints and Problems Faced by the Farmers in Marketing of Broiler in Shahdara, Delhi NCR

The present investigation was carried out purposefully chosen from the NCR based on the largest area under broiler chicken consumption during period 2023 conducted at the Broiler farm, Shahdara Delhi NCR to evaluate the constraints and problems faced by the farmers in marketing of Broiler in Shahdara region. The study concluded that marketing of Broiler is more profitable for large farm groups (those with an area of more than 3000m²) to produce broiler chickens. The results indicate that the respondents had a stable economic background, with primary education that allowed them better access to all the resources. To conduct the study chi square and garrett ranking was performed. The most of farmers were selling broiler chicken through channel I (Producer-Wholesaler-Dresser-cum-Retailer-Consumer), when comparing channel II (Producer-Supplier-Wholesaler-Dresser-cum-Retailer-Consumer) to channel III (Producer-Commission Agent-Supplier-Wholesaler-Dresser-cum-Retailer-Consumer). Channel I is the more efficient channel and has more marketing efficiency than Channels II and III.