Factors Influencing Success of Incubatees of ANGRAU POSHAN Agribusiness Incubator in Tirupati

The ANGRAU POSHAN Agribusiness Incubator was purposively selected for the research study (conducted in the year 2023) because it has a specific goal of nurturing agri-startups that are working towards improving the farming communities in the state of Andhra Pradesh and neighboring states. Ten successful incubatees trained at ANGRAU POSHAN agribusiness incubator was purposively selected for the study in the year 2023, based on category, product, service, R&D and achievements and case studies were recorded. The findings demonstrated that personal factors such as entrepreneurial intention, entrepreneurial capacity, social skills, alignment with personal values and achievement motivation play significant role in the success of agribusiness ventures and received mean scores of 3.0,2.9,2.9,2.9,2.9, respectively. Additionally, resilience, education level, passion for work, experience in the agriculture sector and access to formal and ICT sources of information contribute to entrepreneurial effectiveness and received mean scores of 2.8,2.7,2.7,2.6,2.6,2.6, respectively. The perception of agri-incubatees regarding the personal factors influencing their success is positive. While half of the incubatees (50.00%) rated these factors as moderate, nearly one third (30.00%) also considered them good. The participants in this study highly valued psychological factors such as innovativeness, self-efficacy, risk-taking ability and the need for affiliation in their agribusiness endeavors. These factors received higher mean scores of 3.0,2.9,2.9,2.9, respectively when compared to resource mobilization, need for power and pro-activeness. These findings highlighted the significance of personal traits and motivations in driving success in the agri-business sector. The perception of incubatees regarding the psychological factors influencing their success is positive. While half of the incubatees rated these factors as ‘moderate’ (50.00%), a significant proportion also considered them high (40.00%).