Constraints on Cole Crop of Production and Marketing: A Case Study of Sultanpur District of Uttar Pradesh, India

This study was conducted in the Sultanpur district of Uttar Pradesh State with the aim of identifying the constraints faced by cole crop growers in cultivation, production, and marketing. The researchers utilized the Garrett ranking method to analyze the data obtained from the respondents. A random sampling technique was employed to select participants for the study, with two blocks being chosen to ensure meaningful findings. The survey encompassed ten communities and involved 120 farmers from selected villages. The data collected for this study spanned the years 2021-2022. To gather primary data, personal interviews were conducted with cole crop growers using a pretested questionnaire. The study revealed several significant production constraints faced by the farmers, including the non-availability of credit, a lack of knowledge about the latest production technology, inadequate access to quality water, insufficient government assistance, and poor quality land. Furthermore, the research also highlighted key marketing constraints, which included price fluctuations, a lack of scientific storage facilities, high transportation costs, limited local demand for the produce, and a lack of scientific knowledge and training among the growers. This study sheds light on the various challenges encountered by cole crop growers in the Sultanpur district of Uttar Pradesh. The findings highlight the need for interventions to address these constraints in order to enhance cole crop cultivation, production, and marketing in the region. Effective measures such as improving credit accessibility, providing training on modern production techniques, ensuring the availability of quality water, supporting the establishment of scientific storage facilities, addressing transportation cost issues, and promoting market demand for the produce can contribute to the overall improvement of the cole crop sector in the area.