A Study on Consumer Buying Behaviour of Insecticide in Prayagraj Uttar Pradesh

Insecticides are the substances which are used to kill insects. They have the potential to alter ecosystem components majorly and are toxic to animals as well as humans. Some insecticides become concentrated as they spread in the food chain. Insecticides are insecticides that are formulated to kill, harm, repel or mitigate one or more species of insect. Insecticides work in different ways. Some insecticides disrupt the nervous system, whereas others may damage their exoskeletons, repel them or control them by some other means. They can also be packaged in forms including sprays, dusts, gels, and baits. It has been revealed during the study that there is availability factor which are affecting buying behaviour of TAKAF by different categories of respondents are availability at wholesaler shop (29.16%), availability at retailer shop (58.33%) and availability on online platform (12.50%) respectively. It has been revealed during the study that there is quality factor which are affecting buying behaviour of TAKAF by different categories of respondents are preventive (33,33%), curative (37.50%) and Safe to applicator (29.16%) respectively. It has been found during the study that the major constraint in marketing of TAKAF was the high cost of transportation with 30 respondents response ranked I, followed by shortage of trading ranked II, followed by Price fluctuation with 18 respondents response ranked III, followed by High cost storage with 16 respondents response ranked IV, followed by High prices with 15 respondent response ranked V, followed by storage with 14 respondents response ranked VI and lastly delayed sales with 6 respondent response ranked VII.