Farmers Purchasing Behaviour and Satisfaction towards Fertilizer in Kheda District

Fertilizers are food for plants as they provide nutrients to plants for their growth and thrive. In the financial year 2022, over 42 million metric tons of fertilizers were produced in India. The Indian fertilizer market is expected to grow at a CAGR of 4.7 per cent between 2023 and 2028, reaching a projected value of 1160.18 billion USD by 2028. So, it is needed to study the fertilizer use and purchasing behavior of paddy farmer for better production. The study covered 100 farmers from 10 villages of Kheda district and tabular analysis was used to conduct the study. The study revealed that 48 per cent of farmers in the Kheda district earn between ₹ 20001-30000 as their monthly income and 13 per cent were graduates. Out of the total 100 farmers, all the farmers use fertilizer in paddy crops, and 41 per cent grow paddy on 2.01-4 acres of land. 54 per cent of farmers were found of using fertilizer mixed with other fertilizers. Quality of the product was a major factor and past experience, price of the product, and dealer opinion were considered by farmers while purchasing any fertilizer. The study found that 68 per cent of farmers were satisfied with fertilizer price, 83 per cent satisfied with performance, and 92 per cent satisfied with quality of fertilizer.