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Study on Brand Promotion Strategy of Pre-emergence (Herbicide) in Hoshiarpur District of Punjab, India

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  • Vivek
  • Barker, Nitin
  • Zechariah, Jayant

Abstract

Based on information gathered from 120 respondents, a study carried out in the Hoshiarpur area of the Punjab state discovered numerous Rifit Plus herbicide promotional methods. Henry Garrett's ranking test was employed in the study's analysis. The study's main goal was to determine how best to market herbicides to farmers. According to the study, the first, second, third, fourth, fifth, sixth, and seventh-ranked methods were farmer meetings, demonstrations, company person visits, wall posters, literature displays, phone calls, and van campaigns. Which shows that the respondents' preferred major advertising technique is farmers' meetings.

Suggested Citation

  • Vivek & Barker, Nitin & Zechariah, Jayant, 2023. "Study on Brand Promotion Strategy of Pre-emergence (Herbicide) in Hoshiarpur District of Punjab, India," Asian Journal of Agricultural Extension, Economics & Sociology, Asian Journal of Agricultural Extension, Economics & Sociology, vol. 41(9), pages 1-3.
    • Handle: RePEc:ags:ajaees:367552
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