Dissemination of Agricultural Information with Respect to Tribal Community

This study was conducted in Keonjhar district of Odisha state. Agriculture information management behaviour is to be focussed on the flow of information regarding seeking information on various practice of crops and seeking information on various agri-allied activities . The flow of information is based on the various aspect in which tribal people are most probably involved in transferring information through various methods. The result showed that observed that some respondents were receiving information about cultivation practices 33.33% followed by greengram cultivation practices 29.16% and black gram cultivation practices 25%. And 98.32% are receiving information from AAO followed by VLW (95.83%) and from training programme (54.15%) according to personal sources. According to impersonal sources majority of the respondents 64.33% are receiving information from radio followed by television (61.66%) and newspaper (59.16%). Agricultural information interacts with and influences agricultural productivity in a variety of ways. It can help inform decision regarding land, labour, livestock, capital and management. Agricultural productivity can arguably be improved by relevant, reliable and useful information and knowledge. Hence the creation of agricultural information by extension services, research, education programmes and others are managed by agricultural organizations that create information systems to disseminate information to farmers so that farmers can make better decisions in order to take advantage of market opportunities and manage continuous changes in their production systems. All these information seeking behaviours with respect to ICT, the farmers help them to manage in agricultural and other allied activities.